IceHQ & HockeySYTE.
Growing together, from inline rink to national powerhouse.
From Puckhandlers to IceHQ: a long-term hockey tech partnership.
Before IceHQ was Australia's premier recreational ice hockey venue, it was an inline rink called Puckhandlers. Back then, Ross Fisher chose HockeySYTE — the unified hockey product by XSYTE — to run his leagues. When he transformed Puckhandlers into the purpose-built ice rink, he didn't go shopping for a new system: he brought HockeySYTE with him.
That means we've been there for the entire journey — from inline to ice, from a single facility to one of the largest hockey operations in the country. As IceHQ has grown its leagues, tournaments and pro programs, HockeySYTE / XSYTE has grown right alongside it.
Ross Fisher chose HockeySYTE to run his inline leagues.
Transformed into a full ice facility — same platform, brought along.
10 divisions, marquee events and the Melbourne Ducks in the AWIHL.
Growing a rink and a platform at the same time.
Ten adult divisions, four junior divisions, a pro women's program and multiple tournaments each year. With around 1,300 players every month, running signups, rosters, schedules, payments, streams and stats manually would quickly become unmanageable.
Instead of bolting on disconnected tools, IceHQ doubled down on the platform that already worked at Puckhandlers: HockeySYTE. Together we iterated constantly — adding features based on real rink needs while keeping everything under one roof: scheduling, live scoring, store, payments and communications.
IceHQ now operates like a pro organisation: every game is online, every player can see their stats and highlights, and staff have a single system for operations. HockeySYTE has matured into a powerhouse platform, proven at one of the busiest facilities in Australian hockey.
A high-traffic hockey site that keeps up.
HockeySYTE at IceHQ doesn't just "hold together" — it performs at scale, serving hundreds of thousands of visitors and millions of pageviews with strong engagement.
One platform for leagues, tournaments & player experience.
League & player pathways
IceHQ offers a clear progression: learn-to-skate, junior development, four junior divisions, and ten adult recreational tiers from beginner to expert. HockeySYTE manages registrations, season signups and team structures for all of it, with team admins able to manage rosters and handle their own operations.
We've shipped features specifically for IceHQ's workflow — such as improved PDF exports for schedules and a public suspensions board on season pages ("name 'em and shame 'em") — and those tools now benefit other leagues on the platform as well.
Livestreaming, replays & highlights
Every IceHQ game is livestreamed, with replays available afterwards. Teams can even assign custom goal horns — for example, "The Empire" blares the Imperial March when they score.
Our automatic goal highlight generation creates clips for every goal in every game. Those clips are tagged to individual players, letting them build personal highlight reels over a season without any extra editing by staff.
Marquee tournaments & the Melbourne Ducks.
IceHQ hosts several headline tournaments each year, including:
All of these run on HockeySYTE's tournament tools: online team registration, pools and brackets, "Tournament TV" scoreboards around the rink, and full livestream coverage with replays and goal highlights.
The Melbourne Ducks, AWIHL
IceHQ owns the Melbourne Ducks franchise in the AWIHL, entering the league as an expansion team in the 2025/26 season. HockeySYTE supports the Ducks with league pages, player profiles, sponsor visibility and highlight content — delivering a professional online presence for a national-level women's program where players are rewarded in ice time.
Smart payments for big tickets & sponsor-ready presentation.
Built-in store & flexible payments
IceHQ uses the XSYTE built-in store to power team purchases, memberships and league fees. One key advantage is per-product payment control: large-ticket items can offer free / no-fee payment methods (like bank transfer), while smaller items such as memberships and registrations are set to card-only for automatic processing.
This lets IceHQ minimise fees on big invoices while keeping everyday payments smooth and automated.
Sponsor visibility that actually gets seen
Sponsor brands are integrated directly into IceHQ's digital experience — appearing on schedules, standings and team pages. Instead of being tucked away, partners are front-and-centre where players and fans spend their time.
Combined with strong traffic and engaging content, that makes IceHQ a sponsorship platform, not just a rink.
Want to grow your league like IceHQ?
Whether you're running a single rink or building a full hockey complex, HockeySYTE / XSYTE can give you the same tools IceHQ uses: live scoring, streaming, stats, registrations, store and sponsors, all connected.
Why IceHQ keeps growing with us.
Ross first chose HockeySYTE at Puckhandlers. When it was time to build IceHQ, he chose us again. The platform has been part of the story from day one, evolving as the facility and its programs have expanded.
Together we’ve streamlined season signups, enabled team admin roster management, and added tools like better PDF support and public suspensions displays. Those changes save IceHQ staff time every single week.
With 1.89 million+ pageviews in 18 months and tens of thousands of active users per year, IceHQ shows what XSYTE can handle in the real world: heavy traffic, complex schedules, and constant engagement.
If you see a bit of your rink or league in IceHQ’s story, we’d love to talk. The same platform, the same “growing together” approach — tailored to your sport, your community and your goals.