Case Study: MIHWA & HockeySYTE
Growing a Masters tournament into a truly world-class international event
Masters Inline Hockey World Cup
From static website to live World Cup hub
The Masters Inline Hockey World Cup (MIHWA) is the premier international championship for over-38 inline hockey players. When we first partnered with MIHWA in 2022, the tournament was already respected on the floor—but their digital presence lagged behind. A manually updated website, slow turnaround from a web developer, and no live stats meant fans and players couldn’t truly follow the action in real time. Together, we’ve transformed MIHWA into a modern, data-driven World Cup experience with live scoreboards, pro-level livestreams, and record-breaking engagement.
Global masters event, modernised
MIHWA has grown from just 5 national teams in 2010 to a four-division World Cup featuring Masters, Veterans, Legends and, from 2025, a brand-new Womens Masters division. In 2025, a record 45 teams took part: 15 Masters, 11 Vets, 14 Legends and 5 Womens teams, representing countries from Europe, North America, South America, Oceania and Asia-Pacific.
Explosive growth in teams & divisions
Since HockeySYTE came on board, team numbers have surged: 25 teams in 2022 (Italy), 29 in 2023, 34 in 2024 (Spain), and 45 in 2025 (Germany). The introduction of the Womens division in 2025—capped off by a USA vs France Gold Medal overtime thriller—shows just how quickly the tournament is expanding.
Audience engagement up 60%+
Pageviews on the official MIHWA site have skyrocketed since the move to HockeySYTE. From a manually updated site with limited traffic, MIHWA now enjoys 170,000+ pageviews (2024) and 274,811 pageviews (2025), as fans return again and again for live scores, stats, brackets and video.
Why MIHWA partnered with HockeySYTE
Before: manual updates & fragmented tools
Before 2022, MIHWA relied on a traditional website that needed a web developer to post results and updates—often at a high cost and with significant delay. There were no live stats, no centralised fixtures engine, and no way to reuse data for scoreboards or streams. Volunteers juggled separate systems for timekeeping, scoreboards, and stats entry.
After: one integrated tournament platform
With HockeySYTE, MIHWA now runs schedules, live scoring, player stats, standings, brackets and media from a single platform. Every game flows through the same system: scorers update the game once and it automatically powers the website, the live Jumbotron scoreboard, the livestream scorebug and post-game stats—all in real time.
Live Scoreboard on the Jumbotron
One operator, full pro-level game presentation
MIHWA’s main rink features a giant Jumbotron. Traditionally, this required two skilled operators: one for the arena scoreboard and one for stats entry—plus referees and penalty-box attendants. With HockeySYTE, the main rink now runs from a single scoring console, cutting the skilled operator requirement in half for the busiest games.
Integrated game console
One scorer controls game time, goals, penalties and shots from a single screen. The Jumbotron, website and live stats all update instantly, eliminating duplicate work and scoreboard mismatches—even in a 7-day, 8am–11pm, two-rink schedule.
Volunteer-friendly & stress-reducing
New local volunteers join every year. HockeySYTE’s intuitive scoring interface means they can learn the system quickly—often in a single game—so organisers can rotate morning, mid-day and evening shifts instead of relying on the same exhausted crew all day. Less burnout, more consistent game operations.
Custom goal horns & arena sound
The scoring console plugs straight into the rink sound system. Each country has its own goal song—think Australia rocking AC/DC, the USA blasting classic anthems, or France triggering their own unique horn. Every time a team scores, the arena erupts with their soundtrack, making the whole event feel like a pro show—not just a tournament in a big, quiet rink.
Running a major tournament with limited staff?
HockeySYTE helps events like MIHWA halve their scoreboard workload, keep fans glued to live stats, and deliver a broadcast-ready experience—without needing a pro-sports budget or a huge control room.
Multi-language. Live streams. Highlights.
01 Pro-level livestreams with auto scorebug
MIHWA’s livestream team uses the same live data powering the Jumbotron to drive a TV-style scorebug. Scores, penalties and time update automatically on screen, so a small crew can cover more games without manually editing overlays. Every game looks like a broadcast—no more “guess the score” streams.
02 Multi-language admin for local crews
With referees and scorers from all over the world, English-only tools can be a barrier. For MIHWA, we added Spanish and German admin translations so local volunteers can score games in their own language. That reduces confusion, speeds up training and keeps the data accurate—no matter who’s at the console.
03 Thumbnails & highlight reels at scale
Each year, MIHWA publishes over 120 livestreamed games. HockeySYTE helps generate consistent, eye-catching thumbnails for every matchup, boosting click-through and discoverability. Auto-generated highlight clips and up-vote tools make it easy to pull out the Top 5 goals of the tournament—without scrubbing through days of footage.
04 Player-centric stats & on-site support
For many players, MIHWA is the highlight of their year—and their stats matter. Our team is on-site to capture headshot photos, assist with stat corrections, and ensure every goal and assist is recorded accurately. Each player gets their own profile and highlight reel, while organisers get a single, reliable source of truth for every division, from Masters to the new Womens category.
05 From respected event to flagship World Cup
MIHWA was already the official Masters World Cup before HockeySYTE arrived. Today, with live scoring, internationalised tools, automated media workflows and a dramatically improved fan experience, it feels like a flagship event on and off the rink. More teams are applying each year, more fans are watching, and more players are returning—because the tournament doesn’t just play like a World Cup. It looks and feels like one, too.
06 AI-Generated Articles for Every Game
One of MIHWA’s most-loved modern features is the automatic post-game article written within seconds of the final buzzer. Powered by our integrated AI engine, each recap reads like it came from a professional sports journalist—complete with momentum swings, key player performances, contextual stakes, and how the result affects the tournament landscape.
These articles include real data from the game—goals, penalties, shots, overtime drama—and weave in tournament context such as previous matchups, standings implications, and upcoming fixtures. Fans get instant storytelling, players share their writeups on social media, and organisers no longer need to manually create recaps for over 120 games.
Whether it’s a Gold Medal showdown going to overtime, a Cinderella underdog run, or a pool-play nail-biter, every single MIHWA game is now memorialised with a polished, narrative-rich article that elevates the event from “tournament coverage” to a true championship experience.